grow your business
The Sunshine Coast Botanical Garden has successfully increased their event turnout over the last few years by using email marketing. Recently, they’ve discovered that including a PayPal link in emails has increased immediate ticket sales. Constant Contact, their email service … Continue reading
Tours of Exploration, located in Gibsons, BC is a licensed travel agency that specializes in natural history, eco, cultural and heritage tours. When owner Catherine Evans first learned about the benefits of email newsletters about eight years ago she says, … Continue reading
Bryce Christie is the owner/operator of Sunshine Coast Tours a marine sightseeing business based in Egmont, BC. Like many business owners Bryce finds that he’s immersed in all areas of operating his business including marketing and sales. Since 2003 Bryce … Continue reading
Jack and Sheila Pope have successfully used email newsletters to market Coracle Cove B&B in Sechelt, BC since they opened twelve years ago. Jack says, “We’re in the business of selling incredible experiences and I use my knowledge about what … Continue reading
I talked with Charlene SanJenko about the success of Gramma’s Pub email newsletter. She’s in charge of marketing for Gramma’s, a favorite place for locals and visitors to eat on the Gibsons, BC waterfront. Charlene enthuses, “email newsletters are key … Continue reading
Lina Jacobs, owner of Chasters Restaurant, recently talked to me about the success of their email newsletter. When did you start using email marketing? “Bonniebrook Lodge and Chasters Restaurant started using email newsletters in Spring 2009,” says owner Lina Jacobs. … Continue reading
Promoting the worlds of the arts, culture, and heritage in smaller communities can be tricky. But on BC’s Sunshine Coast, the Coast Cultural Alliance (CCA) has figured it out. The non-profit society is a network of people working together to … Continue reading
One of my favorite email marketing resources–marketingsherpa.com–recently posted the chart below depicting the effectiveness of email list growth tactics. My recommendation to grow your business is to select one passive method and two active methods from the list. Passive methods … Continue reading
With the power of email marketing The Robert Genn Twice-Weekly Letter – a Case Study Robert Genn enjoys a reputation as an accomplished Canadian painter. He’s known internationally for his work, including paintings set in the West Coast and the … Continue reading
In order to grow your business effectively, it really helps to know the basic fundamentals of Internet marketing. That way — even if you do end up outsourcing your website design, your content development, your copy writing, your search engine … Continue reading
